Greyston, a visionary company that exemplifies "Innovating for the Greater Good"
Greyston is an exemplary company, they are the winner of the 2018 Flourish Prize for the Sustainable Development Goal #17, Partnership for the Goals, presented by Aim2Flourish, Business as an Agent of World Benefit, at the Weatherhead School of Business. They are also the company that makes millions of brownies for Ben & Jerry's Ice Cream. This amazing, compassionate company has created "Open Hiring", a social innovation that is embedded in the business model of a for-profit company. Greyston's CEO Mike Baker proudly says "We don't hire people to make brownies, we make brownies to hire people". If you want a job, and are willing to work they will hire you regardless of your past. They are proving that having the courage to trust and have high expectations of people is a winning formula. This is another example that it really is possible to "Do Well by Doing Good". I call visionary companies like Greyston, "DreamMakers Innovat